The Sales Manager-Duties and Responsibilities

The Sales Manager-Duties and Responsibilities

The Local Sales Manager contributes to the company's success by maximizing revenue potential within the local Dallas market.  The LSM will be instrumental in coaching account executives on maintaining and developing existing and new customers, while optimizing quality of service, business growth and customer satisfaction while effectively promoting the station’s products and services to achieve segment growth.     

Responsibilities to include:

·        Develop, maintain, manage and grow the established client base.

·        Generate new local business and increase local sales.

·        Recruit qualified salespeople. 

·        Train and manage the local sales staff. 

·        Monitor market changes. 

·        Develop a thorough knowledge of station’s products and services.

·        Qualify and secure new local business opportunities and strengthen existing local accounts. 

·        Develop and implement effective local market sales and marketing strategies that maximize sales opportunities.  

·        Build and maintain effective relationships to maximize local opportunities.

·        Deliver effective presentations including proposals to customers and business reviews to management. 

·        Identify, respond and solve business issues for clients and provide win‐win solutions that add value.

·        Close sales and effectively communicate the value of the station’s solutions and how they will meet the customers’ needs and business objectives. 

·        Maintain account files, report documentation and proposals.