Radio Sales Executives or Account Manager:

Radio Sales Executives or Account Manager:

Duties and Responsibilities

Radio Sales Executives or Account Managers are responsible for generating the income for commercial radio stations from advertising sales and sponsorship. This involves selling the benefits to agencies and clients of radio as an advertising medium. The role is target-driven, with the main aim being to achieve agreed revenue targets on a regular basis. 

They are expected to work closely with colleagues involved in marketing, sponsorship, promotions, events, publicity and programming. They ensure that station output supports revenue generation and that clients receive a consistently high quality of service.

The main duties of a Radio Sales Executive include: establishing and developing long-term business relationships; sourcing, identifying and securing new business opportunities; generating creative solutions for clients; presenting campaign proposals; making the sale; and delivering accurate reports and forecasts of revenue.

Radio Sales Executives may work in a small team for a single station, or as part of a larger regional or national department, serving a number of stations or radio brands. Some of the work is office-based, but they must also spend time out of the office meeting with clients and prospects, making presentations, and attending events to network with clients or pursue prospects.

The role includes routine administrative work: maintaining records, producing reports and forecasts, and assisting with the resolution of problems about payments and revenue collection.